top of page

From Cherry Tees to Plush Keyrings: The UO Picks Gen Z Can't Stop Buying

  • Camila Karalyte
  • May 20
  • 2 min read
Front of Urban Outfitters store - urban outfitters student discount

Dopamine buys with an Urban Outfitters student discount.


If you've ever wondered what's trending in student shopping carts, we've got the inside scoop. We dug into Urban Outfitters' top-selling products purchased with an Urban Outfitters student discount* — and the results are peak Gen Z energy: playful, nostalgic, and full of personality.


Whether you're looking to refresh your wardrobe or accessorise your keys, here's what your fellow students are loving right now.


🛍️ Top-Selling Urban Outfitters Products Among Students With An Urban Outfitters Student Discount

*The data presented is based on sales made using an Urban Outfitters student discount between January 1 and May 20, 2025.


**Currently unavailable on Urban Outfitters.


🍒 Key Trends Students Are Loving


1. Jellycat Everything


Jellycat plushies aren't just for kids anymore. Students are snapping up these adorable keyrings — pretzels, cherries, croissants, and more — to add a touch of whimsy to their bags and keys. It's the perfect blend of nostalgia and personal flair.


2. Cherry on Top


The cherry motif is having a major moment. From the UO Cherry Pop Ringer Baby T-Shirt to cherry-themed accessories, students are embracing this sweet, retro-inspired trend that adds a pop of colour and fun to any outfit.


3. Y2K Revival


The early 2000s are back in a big way. Students are embracing Y2K-inspired fashion, from graphic tees to playful accessories, blending nostalgia with modern aesthetics — perfect for updating your wardrobe.


4. Personalised Accessories


Beyond keyrings, students are seeking unique items that reflect their individuality. Personalised and quirky accessories are in demand, allowing students to express themselves in subtle yet impactful ways.


💡 Final Thoughts


Students are curating their style with a mix of nostalgia, functionality, and personal expression. Urban Outfitters is tapping into these preferences, offering products that resonate with the Gen Z desire for individuality and trend-savvy aesthetics.


Whether it's a plush keyring that sparks joy or a cherry-themed tee that channels Y2K vibes, students are making bold choices that reflect their unique identities. Use our Urban Outfitters student discount to be part of the vibes.


Unlock even more with Student Beans


All your favourite brands at your fingertips, from fashion and beauty to food and drink, available to college and uni students aged 16 and over. Dive into our blog to find tips and advice to help you navigate student life, from applying to uni to life after graduation.


bottom of page