Nicole So

Nicole is a Growth Marketer at Student Beans. As a Gen Z marketer, she knows student life first-hand - from stretching a budget to making the most of city living. Having lived in several cities, she brings a real-world perspective on what it’s actually like to settle into a new place, find your go-to spots, and make your money go further.

With experience working across both B2C and B2B, and a background in marketing, e-commerce, and commercial strategy, she turns trends and offers into practical, easy-to-use guides that help students make smarter choices day to day - and still enjoy their lives.

In her free time, you’ll usually find Nicole taking photos, filming videos, café-hopping, planning her next trip, or jumping into a random new side quest or sport.